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Brands Get Personal with Valentine’s Day Content
Valentine’s Day is more than just a holiday for flower shops and candy brands. This year, marketers got creative with the holiday, offering content and tips to make the day special for fans. What was...
View ArticleThe Rise of the GIF: 5 Ways Brands Can Use Short-Form Video
GIFs have been around for 25 years, but they’re exploding in popularity in a web that caters to visuals and content curators. As explained in the New York Times last week, “GIFs function as glorified...
View ArticleHey Yahoo!, Here Are 3 Ways You Can Keep Your Promise to Tumblr
How did Yahoo! announce its $1.1 billion deal to acquire Tumblr? With a GIF, of course. In a blog post promising not to “screw up” Tumblr, Yahoo! CEO Marissa Mayer announced that her company would be...
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